Partner content policy
How paid partner content is labelled, what we accept and refuse, and how we keep it separate from our journalism.
Partner content is paid for by a company or organisation. We publish it because it funds our independent journalism, and we make sure it can’t be mistaken for editorial content.
How partner content is labelled
- It carries a “Partner content” label above the headline and the partner’s name.
- Its links to the partner and other outside websites are marked as sponsored, as search engines require.
- It isn’t included in our editorial comparisons, rankings or “best” lists.
What we accept
- Companies licensed for the activity they promote in the UAE.
- Content that is accurate and useful to our readers. We edit partner content for accuracy and clarity, and we can decline it.
What we don’t accept
- Financial, investment or trading products that are not licensed by the relevant UAE regulator.
- Visa, immigration or “guaranteed approval” services that misrepresent official processes.
- Content that imitates our editorial guides or impersonates a government service.
Separation from editorial
Partners never see or approve editorial articles, and paying for partner content doesn’t buy editorial coverage. See our editorial standards.